E-A-T'in Google's Algorithm
Experience. Authority. Trust. It's pretty safe to say that a site which conveys these three qualities is a site that you'd want to visit in order to get answers and solutions. Right?
Well, that's what Google's saying. In fact, they've been saying it for years and years.
However, E-A-T (the handy abbreviation) is getting a lot more attention these days. In fact, UpBuild has recently had a few savvy clients ask to pick our brains on the best way to measure the E-A-T of their site over time. It's an interesting and valuable exercise to be sure!
E-A-T is the very reason why UpBuild has always advocated that our clients create their own content. We'll bring our SEO expertise and data to the table, but the actual words (most of them, in any case) need to come from the real people who possess that expertise, wield the topical authority, and can convey real trust. That's why outsourced or ghost-written content rarely produces results. For better or worse, you can't just hack your way to good content that actually serves potential customers.
So why are we talking about this now? Marie Haynes recently reported on Google's new whitepaper that they've published on E-A-T. Check out her post for more info and, if you're short on time, skip to the "How can SEO’s use this information?" for some great actionable takeaways. I couldn't sum it up better myself.