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Hot off the Press Day 2 directxchange!
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Hot off the Press!  Day two highlights from NEMOA directXchange in Boston.

7 Brain Science Secrets Key to Multichannel Marketers

  • The brain doesn't like logical rational conscious thinking - it will take any shortcut it can.
  • When someone writes something down they feel compelled to live up to it.
  • 95% of purchase decision-making takes place in the subconscious thinking 
     

Nancy Harhut
CCO, The Wilde Agency

Xpress Talks

Rapid-fire Talks to Challenge your Thinking!
 

  • Marketing is more memorable when you invoke emotions, touch multiple areas of the brain, repeat, repeat, repeat, and relate to what we already know
  • Networking is so important that you must have a network of 20-30 people you can call at 2 am in your time of need
  • Mobile is more than a channel - it is always with us and allows you to turn interest into action
  • If you're not on the right path recognize it and get on it
  • What it takes to make a good and successful brand is the same that makes a good person
  • Invest in your company and people 
  • In 2016 the current state of search "sucks"
  • The next 5 years we will see personal assistants
  • Prioritize your merchandise
  • Youtube is the second largest search engine

Perceptions on Postal

Observations on the state of the U.S. postal affairs

  • USPS finances stabilized
  • Incredibly favorable rate environment  
  • Discussions underway for a catalog prospect rate
  • PRC expected to complete review early to mid 2017
  • STAY ENGAGED!
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