Hot off the Press!  Day two highlights from NEMOA directXchange in Boston.

7 Brain Science Secrets Key to Multichannel Marketers

• The brain doesn't like logical rational conscious thinking - it will take any shortcut it can.
• When someone writes something down they feel compelled to live up to it.
• 95% of purchase decision-making takes place in the subconscious thinking 
   

Xpress Talks

Rapid-fire Talks to Challenge your Thinking!
 

• Marketing is more memorable when you invoke emotions, touch multiple areas of the brain, repeat, repeat, repeat, and relate to what we already know
• Networking is so important that you must have a network of 20-30 people you can call at 2 am in your time of need
• Mobile is more than a channel - it is always with us and allows you to turn interest into action
• If you're not on the right path recognize it and get on it
• What it takes to make a good and successful brand is the same that makes a good person
• Invest in your company and people 
• In 2016 the current state of search "sucks"
• The next 5 years we will see personal assistants
• Prioritize your merchandise
• Youtube is the second largest search engine

Perceptions on Postal

Observations on the state of the U.S. postal affairs

• USPS finances stabilized
• Incredibly favorable rate environment  
• Discussions underway for a catalog prospect rate
• PRC expected to complete review early to mid 2017
• STAY ENGAGED!

#NEMOA2016