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Hot off the Press Day 1 directxchange!
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Hot off the Press!  Day one highlights from NEMOA directXchange in Boston.

Connect Your Brand DNA with Your Customers

Have a Vision to Success

  • Be who you are
  • Embrace her world
  • Stand for something (to stand apart)
  • Have an idea that endures
  • Win her heart

Deb Cavanaugh
SVP Marketing, Talbots

Breakouts!

Culture - It's not Grown in a Petri Dish

Connect to Your Customers

  • Let them feel like they are part of your brand
  • Become besties
  • Going down to the details
  • Don't be afraid to offend

Leslie McGuire & Keelia Killip, Indigo Wild

Using Browsing Behavior to Understand Customer Intent

  • Using browse data is still new.
  • Learning something every day
  • It's proving to be quite in understanding your anonymous visitors

Larry Kavanagh
CohereOne
Website Do's and Don'ts
  • Clarity is incredibly important
  • Keep it usable
  • Navigate not deliberate
  • Search is important

Stephanie Balderrama
Consumer Insights Group

Follow the Clues and Convert the Customer

  • All that matters on your website are the top 3 products
  • Pay attention to your onsite search terms
  • Uncover how consumers search for products on your site as well as in search
     

Joelle Kaufman
BloomReach

Crack the Customer Mind Code in the Omni-Channel World

  • Primitive mind hasn't changed.

  • There are seven distinct areas you must appeal to. 

  • #1 challenge for 2016 Attract New Customers and Retain current customers


Gary Hennerberg
Hennerberg Group, Inc.

Boden Balances Customer Research Against Internal Decisions

Customers are looking at catalog less
How do we make each page work really hard

  • Cover images
  • Preview sales – quick, quantifiable, broad reach, segmented
  • Focus groups
  • Online quant surveys

Susan Britton
Head of Consumer Insights & Strategy, Boden
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