It’s often difficult to walk the line between impressive self-marketing and truthful advertising as we present our stories to employers on paper, web and in person. Of course we want to present our best selves—and sometimes this may entail “stretching” the truth or embellishing an accomplishment. I advise clients that the key question to ask yourself in these dilemmas is, “How comfortable am I in responding to deeper questions which may arise about the story, incident or accomplishment…and how specific and clear are the examples or evidence I can provide to back up my claims?”
Statements of accomplishment without evidence come across pretty lame. Evidence translates to numbers, proper nouns and measureable outcomes.
Parker Palmer says we need to honor our limitations and sometimes this means we have to admit that we hadn’t done the work, achieved the accomplishment or secured the deal.