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LHI Industry Interview: Jesse Genet, CEO & Co-Founder of Lumi

Packaging poses a unique opportunity for the e-commerce industry, where players are tasked to design a new logistics system to innovate the future of packaging. Those who take notice of this problem to tackle a new distribution format will win in the long term, for both the planet and the company. Female-founded start-up Lumi works directly with brands like Brandless, FabFitFun, and Outdoor Voices to create custom packaging to strike a balance between physical marketing and technical sustainability.

Jesse Genet, the Co-Founder and CEO, focuses on personalized packaging to fit the brand’s custom needs as well as sustainable measures to ensure the production is highly optimized to minimize waste, energy, and materials.

"I feel pretty bullish that a great business-minded person can start almost any type of business. There are businesses that are super contacts-dependent or others where you just need to jump in because it’s really about the actual experience. The beginner’s mindset can be very helpful in this case. I think that having lived through the problem, we had powerful insight because we weren't guessing at some of the pain points. We then jumped into the world of heavy pack packaging and manufacturing and tried to learn about what success looks like. We learned it, we hired for it, and we figured out the rest of the stuff out as we went." – Jesse

Check out the
podcast episode available on Spotify, Anchor, Pocket Casts, Breaker, Stitcher, and more.

Read the full interview

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