IITA Insights Newsletter - May 10, 2017
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I would like to wish everyone a wonderful National Travel and Tourism Week. While most use Memorial Day as the official start to the Summer season, this week seems like a better fit as we work to expand the shoulder seasons. I would encourage each of you to participate in a program this week that will promote our industry. It doesn't make a difference if it is on the local, state or national level, any attention we can bring to our vital industry will make a difference. I will be working with a local group in Riverton, Wyoming later in the week and have just returned from a week in North Dakota where the local news in both Bismarck and Fargo did a great job to let the locals know there was a group “in-house” helping to promote international travel to “Legendary North Dakota”! Please share with us what you are doing in your community by emailing us at 

This week also kicks off the IITA's annual Membership renewal campaign. Yesterday, you should have received an invoice by email. Paper invoices are forthcoming. You may have noted in the email that the IITA will now have a tiered dues structure. This new structure will allow IITA to grow resources while maintaining fair and affordable dues that match the programs that the IITA offers members. The IITA Board has set big goals for the coming year but, we are confident that we will be able to reach them with the support of our membership. Your support extends beyond paying membership dues and includes getting involved on a committee, attending IITA events and responding to calls to action. We represent the voices of the Inbound Travel Industry for the USA, make sure yours is heard.
As you prepare for IPW please make sure that your plans include the IITA IPW Reception on Sunday, June 4th from 5:30 - 6:30p.m. at the Capital Hilton. Travel Portland is sponsoring the event and has some really fun things planned! You won't want to miss out on this event. It will be a great way to kick-off IPW. You will be recieving an invitation to the event later this week, please RSVP. As it's an official IPW hotel, there will be transportation to the IPW Opening Event at the Air and Space Museum. I look forward to seeing you all there!

-Gary Schluter, Chairman
 Rocky Mountain Holiday Tours

May 7-13
National Travel and Tourism Week
Learn More

May 11 - 12
Tourism Cares for Detroit
More Information

June 4
5:30p.m. ET
IITA IPW Reception
Sponsored by Travel Portland
Capital Hilton

June 3-7
IPW 2017
More Information
Visit IITA at IPW Booth #1961
2018 IITA Summit
February 4-7, 2018
From the Inside with Makiko Matsuda Healy, SVP of Global Tourism Development for NYC & Company

As Senior Vice President of Global Tourism Development for NYC & Company, Makiko Matsuda Healy has the overall responsibility for strengthening New York City's position as a premier travel destination, with a primary focus on product distribution channels and strategic trade partnerships. She oversees the global tourism development team in New York City and the company's network of 17 international sales & marketing offices in 28 markets.
Healy is an advisory board member of International Inbound Travel Association (IITA) and a board member of the Japanese Travel Industry Association (JTIA)


1. New York City has the highest city visitation of overseas guests to the U.S. (according to the 2015 NTTO Survey). Outside of obvious factors, what has been the key to New York City’s success?

Repeat travel is one of the most important factors in New York City's continued record-breaking international visitation. With our ongoing efforts across the globe and work with 17 international offices that reach both trade and consumers, it’s important for us to get the word out about all the new opportunities that visitors can take advantage of on their next visit.

Click here to read more. 
Visit Florida Funded at $25 million

Thank you to everyone who has been supporting VISIT FLORIDA and recognizes the value of travel marketing. Unfortunately, the Florida Legislature voted to fund VISIT FLORIDA at $25 million, which is $75 million less then what Governor Scott was requesting. This will certainly impact the economy in Florida. Only time will tell how far reaching the impact will be. 

Over the next few weeks VISIT FLORIDA will review and respond to the Legislature's decision. Please stay tuned for forthcoming information. 
Are you interested in serving on an IITA Committee? Click here to express your interest.
  • Membership Recruitment Committee: Works to retain and recruit association members and reaches out to current members to assess needs and expectations for the association.
  • 2018 Summit Planning Committee: Leads planning for our annual Summit including the education program, Marketplace, volunteers and other social events/activities.
  • Advocacy and Government Relations: Monitors legislative activity, represents the interests of members and recommends IITA positions on issues. Priority issues for 2018 include visa and entry policy, Executive Order Travel Ban and the National Park Service, both access/visitation issues and funding.
  • Marketing Committee: Works with IITA Staff to bring to life the IITA brand. The Marketing Committee shall identify short- and long-term marketing needs to enhance member value with business-driving programs.
How are you celebrating National Travel and Tourism Week?

Tell us how your organization will be celebrating National Travel and Tourism Week and the Faces of Travel by emailing We'd love to feature you in the next IITA Insights Newsletter!