Welcome to the December 2016 issue of the Sheffield BID bulletin.
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THE Christmas campaign is well underway for  Alive After Five with bright, festive marketing materials and seasonal messages hitting the airwaves.

By Christmas Eve, radio advertising will have reached 536,621 adults across South Yorkshire (41.3% of the population), with the message heard over 6.4 million times!

Alive After Five started in October with a centrally managed campaign which has already seen over one million social media impressions in the first month. 64,000 flyers have been distributed. Advertising and direct marketing has created a combined circulation impact of 3.6m.

BID manager Diane Jarvis said:"We hope all businesses in the city centre are taking advantage of the opportunities our marketing campaign offers to them.

"Businesses please make sure you tweet @SheffAfter5 and make the best use of to promote your offers and events.

"Alive After Five is all about closing the gap between what’s available in Sheffield City Centre during the daytime and evening to develop a vibrant early evening economy that increases the number of people visiting our shops, bars, restaurants, leisure and entertainment venues - and, ultimately, increases spending by both existing and new visitors after 5pm."

In response to Alive After Five, Sheffield City Council has reduced its parking fees after 4.30pm throughout the week. There's more info on the city council website link here. Plus, from 2pm on Saturdays 10th, 17th and 24th December 2016 its free to park in these car parks!
Get involved and keep up-to-date
In the City Centre, there is already a great programme of events, fashion showcases, special discounts, demonstrations, style experts, pampering sessions, family activities as well as delicious dining and entertainment offers.

To get the message out, the BID's social media team are on the street every Thursday between 5pm and 7pm. From ale trails to makeup masterclasses they stream live content to thousands of smart phone users.

We're also using a series of short videos to grab people's attention.  Check out the Christmas Market video @SheffAfter5.

“I just wanted to say what a great initiative I think this is.  I would love to see a vibrant, evening shopping culture in Sheffield city centre and I think this is a step in the right direction.  Well done to all concerned in getting this going!”

@SheffieldDC "Working in a city centre office means that there are so many things to do afterwards! #SheffAfter5"

"We can't wait to see the City Centre alive tonight for #sheffafter5! Come down and see what Sheffield has to offer" @SHSU community 
Mel Kassim and Sergeant Burdett

Do you know you can access the BID's clean team and graffiti removal service?

BID manager Diane Jarvis said: "BID Levy Payers can report graffiti at any time to the BID and our Clean Team will be on hand to respond to enquiries Monday to Sunday between the hours of 8.30am and 5pm. This is an important part of us all working together for a clean city centre."

As part of its graffiti prevention measures the BID can also provide security and lighting reviews for Levy payers, subsidised anti-graffiti coatings and organise crime prevention visits from the BID Sergeant. 

For areas that are consistently retagged, there are high-tech mobile cameras.

We’ve recently worked in partnership with Mecca Bingo to remove graffiti, paint it with a specialist coating to make it easier to clean and install CCTV cameras.

General manager Mel Kassim said: “It has been a really positive experience working with the BID. We all need to work together on initiatives likes this as we have the same objectives.”

The BID also works to ensure that property owners fulfil their obligations in terms of removing graffiti eyesores by flagging up problem areas to the city council which has enforcement powers.
Above, before and after at Mecca Bingo.

Suspended sentence
Last month, following a lengthy police investigation into a particular graffiti tag, an 18-year-old man received a 16-week suspended jail sentence after being found guilty of criminal damage. He was also ordered to pay £1,500 in fines and complete 160 hours of unpaid work.

BID Police Sergeant Matthew Burdett said the sentence reflected the damage caused by city centre “taggers” and sent a strong message that the police and courts take the issue very seriously.

Sheffield BID is committed to working with partner organisations to tackle the scourge of city centre graffiti as part of its “Cleaner” programme. BID Levy Payers can report graffiti at any time to the BID and reports are evidenced and the details shared with South Yorkshire Police to assist future prosecutions.

Sergeant Burdett said: “We are working with more and more city centre businesses and organisations to develop ways of tackling the problem and tracking down the individuals who create these eyesores.

BID Levy Payers affected by graffiti vandalism should contact the BID office on 0114 339 2015, or email to arrange removal.
We were delighted to sponsor the Excellence in Partnership Working award at the Voluntary Action Sheffield first Make a Difference Awards this month.

BID chair Suzy Brain England (right) presented the certificate to winners Sheffield Alcohol Support Service’s Peer Mentor Scheme - chief executive Josie Soutar and peer mentor Christian Hemingway with athletics hero Jessica Ennis-Hill (left).

The award was in recognition of their mentoring project with Sheffield Health and Social Care and Sheffield Teaching Hospitals – a ground-breaking collaboration that matches the service's peer mentors with patients who have been admitted into hospital due to chronic alcohol use. 

The awards are designed specifically to recognise and celebrate the huge contribution and value that local community groups, charities and voluntary organisations have in our city.
The first phase of a scheme to encourage cycling in the city clocked up almost 9,000 miles in cycle power! CycleBoost is delivered on behalf of Sheffield City Council, to promote sustainable travel and to encourage more people to replace shorter car journeys by travelling by bike. It is supported by the BID and the scheme consists of three elements, designed to tackle some of the barriers that stop people from cycling: Bike loans, training and advice and maintenance and repair. You can find out more here.
The live music festival will be returning to Sheffield next year and has been extended across two days – March 3 and 4. More information is available here .
We have now installed our second mobile camera on the junction of Milton Street and Fitzwilliam Street. The high definition, 360 degree camera is to help tackle the problems of graffiti and anti-social behaviour.
If you run a business in the city centre you are welcome to register your interest in our new community toilet scheme.   We are developing a scheme where local businesses work together, to provide clean, safe and accessible toilets in convenient locations for residents and visitors. Find out more here.
Help Us Help is a campaign to support those who are begging on our streets. It is being supported by Sheffield BID and is a collaboration between all the services and charities in the city who provide practical support and compassionate care and advice to the homeless community.

The Help Us Help website will provide information on begging, and how to help those who beg, in the near future. This will be updated regularly and will be freely available for the public and businesses to download.

BID Chair Suzy Brain England said: "Together  is the name of one of our five key programmes of work as an organisation, and this campaign is a great example of seeing words put into action for the benefit of whole communities."

During October rough sleeper patrols spoke to nearly 200 people either sleeping rough or begging in the city centre. BID Sergeant Matthew Burdett said: “Everyone we spoke to was either offered help in getting housed or signposted to where they could get the help they needed”.

Pictured below from the left Suzy Brain England, Paul Blomfield MP, Tim Renshaw (CEO of Archer Project), Bobbie Walker (Street Pastor), Thomas Walker (Amy Winehouse Foundation).
Lunchtime learning sessions for business employees are being offered about the dangers of so-called legal highs – or New Psychoactive Substances.  The Sheffield Psychoactive Substances Strategic Group is offering the sessions to increase knowledge about the potential impact on health and behaviour. If you are interested in organising a session for your staff please contact or to arrange one.
that the Herd of Sheffield attracted people from as far afield as Scotland and Portsmouth to the city? An estimated 180,000 people took part with more than 13,000 using the special app for the trail. You can watch the video about the herd here.
to the National Emergency Services Museum which was highly commended in the White Rose Awards in the small attraction category.
BID Sergeant Matthew Burdett spoke at a major London conference  about partnership working in Sheffield city centre to ensure the public’s safety. With Tracey Ford from Sheffield’s Drug and Alcohol Co-ordination Team (DACT), they spoke at the London Business Crime Reduction Conference about Sheffield’s involvement in the Best Bar None scheme and being awarded the Purple Flag.
Last month we held the first of our bi-monthly company member forums, where members were given an update on the BID's first year.

The forum is designed to give a voice to company members to input into the strategic direction of the BID's work. Membership of the BID Company is free and open to all levy payers. Those businesses who become members are entitled to vote at general meetings and to stand for election to the Board. We are due to recruit new board members in the autumn of 2017 when our current board members rotate.  If you'd like to become a company member, please visit our website for details. Alternatively, contact the BID Manager Diane Jarvis to discuss further (
Sheffield BID    Telephone:  0114 339 2015 

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Sheffield City Centre BID Ltd · Sheffield Technology Parks · Cooper Buildings · Sheffield, South Yorkshire S1 2NS · United Kingdom