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September 2016
Spring Newsletter
Images courtesy Peter Elliot Architects.

Reimagining a piece of heroic architecture and creating a destination jazz club in the ‘burbs

The Ian Potter Centre for Performing Arts takes shape at Monash

The Alexander Theatre was designed by Eggleston MacDonald & Secomb Architects and opened in 1967. This is a heroic piece of architecture with great presence. It as a strong monolith of a building with three tapering block-like forms sitting on a grassy plinth. The Alexander Theatre is one of several important Clayton campus foundation buildings, which includes the neighbouring Menzies Building, the Chancellery and Robert Blackwood Hall among others.
 
The existing 508 seat Alexander Theatre will be extensively refurbished and expanded. The venue is host to many professional companies for all types of performances including classical theatre, musicals, pantomime, dance, comedy and multi-media. This popular venue will be updated to cater for new audiences with improved accessibility, back of house facilities and new foyer and function rooms. It will include an advanced ‘acoustic architecture’ installation to expand the range of musical performance.
 
In addition, a new jazz club, cafe, music salon and function spaces will expand the facility to supplement the teaching and performance of contemporary music. The new venue will provide much needed function and café facilities to serve the Alexander Theatre as well as for dedicated musical events and casual student activities. It will have a north facing café terrace connected to the Matheson Library forecourt and The Forum beyond. Peter Elliott Architecture and Urban Design is set to revive the original theatre’s heroic architecture.
The project will herald a new era of performing arts facilities at the campus and is being funded by The Victorian Government ($10million) and The Ian Potter Foundation ($5million).
Drawing on our well established food and beverage design and planning experience with other major cultural institutions, The Maytrix Group is informing planning for this tremendously exciting project that’s set to enliven the cultural life of Melbourne’s growing south-eastern corridor. Design, compliance, equipment requirements, operational effectiveness and procuring top-class operators is part of our brief, alongside working with multiple contractors to ensure a smooth start expected in early 2018.
This exciting project is inspired and led by Monash Academy of Performing Arts and Monash University. Check the Alexander Theatre Redevelopment website for more information.

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City of Casey- Bunjil Place.

Saints go marching home to Moorabbin

Reserve redevelopment paves way for community boost

St Kilda Football Club is on a winner with its plans to transform its symbolic home, Moorabbin Reserve, into a vibrant community hub and parkland.
The redevelopment, led by William Ross Architects, includes match training and administration facilities for the Club as well as the Southern Football Netball League, the South Metro Junior Football League, AFL Victoria and the Sandringham Dragons and will replace the crumbling grandstand.
Other features are an indoor court for basketball and netball and training competitions, a public piazza for community events, a playground, a hub complete with meeting rooms, a lecture theatre and function room where the Club can engage with the community and a public café all in a village-style setting that encourages healthy eating, environmental sustainability and a healthy outdoor life.
The Saints held their first home game at Moorabbin Reserve in 1965, after moving from the Junction Oval, and their last home game there in 1992 before moving to Waverley Park and then to Etihad Stadium, all the while retaining Moorabbin as their training, social club and administration headquarters until recently moving to Seaford’s Linen House.
Now, it’s proposed the Reserve will become part of the City of Kingston’s major community activity region and give the Club a place to boost connections, while boosting the area’s social and economic wellbeing. Based on a place-making vision developed with the community and the City of Kingston, healthy eating for players and public alike is a core essential. Kitchen gardens are suggested.
The Maytrix Group is developing the hospitality plan for the redevelopment. We’ve looked at the likely demand and identified potential key users, assessed the cost and revenue implications of the catering facilities, forecast sales, and advised on hospitality area planning requirements.
Sorting the best model for operating the catering facilities is another part of our work in helping make this $29million redevelopment successful.
Check out the Saints website for further details. And we can’t help declaring we’re rooting for The Saints right now.

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Suburban cultural and civic precinct to open in 2017

The Maytrix Group is closer to seeing the realisation of strategy and planning informing the expansive new civic and cultural precinct in Melbourne's south-east come to fruition.

The $125million Bunjil Place being built next to the Fountain Gate Shopping Complex in Narre Warren in outer suburban Melbourne will also be the civic headquarters for the City of Casey.
An 800-seat theatre, a multi-purpose studio (for small scale performances and events), a regional art gallery and a community library will give this region access to formal arts and cultural facilities for the first time.
Engaged early in the planning phase, The Maytrix Group completed a comprehensive competitor and demand analysis to determine future users and uses including a 350 seat functions venue and associated kitchen, storage and staff amenities. Outcomes of detailed stakeholder and Community consultation confirmed the facilities multi-use functionality meeting established internal and external demand for the venue. Further planning was completed including design development with consideration for operator models and functional efficiencies.
Working closely with architects Francis-Jones Morehen Thorp we informed the design planning process including sketch drawings, design revisions and consultation to include operational efficiencies and manage operator variables. It’s expected a million people a year will visit Bunjil Place which is due to open late next year.
The Maytrix Group will also be involved in the all-important procuring of an operator to make the functions centre really swing. Might it spark other outer suburban municipalities to consider projects of a similar nature on such a scale? It’s a question others have asked

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Major regional arts centre upgrade takes shape

Geelong Performing Arts Centre, Victoria

The Maytrix Group is delighted to see the upgrade to the Geelong Performing Arts Centre take shape with international design firm Hassell Studio unveiling plans this month for the new entrance and façade. Rehearsal facilities, new dance studios and provision for creative industries offices are planned in this phase of the upgrade to the centre which is the only state-owned arts centre outside Melbourne in Victoria.

The upgrade is part of Geelong’s G21 Cultural Precinct Master Plan co-developed by the Major Projects Victoria. The Maytrix Group was commissioned to inform design for the food and beverage areas in the cultural precinct. Construction is scheduled to begin in mid-2017 and stage 2 is slated for completion in late 2018. Recently posted images of the new design can be found here.

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Gold Coast Cultural Precinct

Discovering Gold on the Coast

Cultural precinct works commenced on the Gold Coast

The Maytrix Group have worked closely with the Gold Coast City Council in developing a commercialisation strategy for the Gold Coast Cultural Precinct. Signalling the exciting commencement of Stage 1 of the development, demolition of Council’s decommissioned Administration Centre and Riverside Buildings is almost complete.
Gold Coast-based demolition company DEMEX will this week focus attention on basement removal, along with continued sorting and recovery of resources such as concrete, steel and aluminium.
Updates on Stage 1 Precinct works can be seen here.

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Royal Botanic Gardens cinema tender offers creative potential

What’s a Melbourne summer without the outdoor cinema program at Melbourne’s Royal Botanic Gardens?

For more than 20 years, Melburnians have flocked there on warm summer evenings to picnic and relax at the cinema on the lawn under the stars, in a natural amphitheatre of trees. The Maytrix Group has worked with the Royal Botanic Gardens Board to develop a 5+5-year tender to deliver the cinema program. The Request for Tender has been issued and closes soon.
This is a key opportunity to be creative with delivering a program in a setting that’s greatly loved, and is a short walk from the city’s heart. In 2015-16, 1,623,335 people visited the gardens, making them one of Victoria’s most popular attractions.
Proposal have been sought from a range of operators and aiming to grow the profile and attendances building on existing program success.

For further information on Outdoor Cinema at the Melbourne Gardens and other current activities follow me.


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The Maytrix Group
Level 27, 101 Collins Street
Melbourne, VIC 3000
+61 3 9853 2336
info@themaytrixgroup
themaytrixgroup.com.au
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